by it girl™

Solving the wrong problem
Quitting wine has become a multi-billion dollar industry — apps, alcohol-free bottles, adaptogen drinks, programs, books. And still the glass comes back. The research points to why: nearly all of it was built to solve the wrong problem. What women who try to quit report wanting, and what the alternatives actually deliver, are two different things — and the gap is not about willpower, it is pharmacological.
Every swap replaces the ritual, the thing you hold at 6pm. Daily Peace was built to replace what the wine was actually doing underneath it.









