by it girl™
Daily Peace Gummies
5 clinically-studied adaptogens perfectly dosed to help turn you into your best self.
- Quiets racing thoughts and mental chatter
- Drops cortisol and steadies mood
- Promotes calm focus without drowsiness
- Soothes the nervous system and releases tension
- Supports deeper sleep and refreshed mornings
- Clinically dosed, month supply
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30-Day Money Back Guarantee
Less than 1% of customers have used our Money Back Guarantee
- Take the Edge Off
- Calm in a Gummy
- Quiet the Racing Mind
- Fits Anywhere
- Quiet Your Mind
- Feel Like Yourself
- Sleep Deeper
One gummy. Whenever you need it.
No rules, no waiting for an acceptable hour. Women take it for whatever they are walking into.
The Only Gummy That Works
"This is my third order, and I'll definitely be purchasing again because it truly works for me. These have been the only thing that consistently helps calm my anxiety. I've been taking a gummy daily, and occasionally I'll take 2 as needed — and I've noticed a real difference. They genuinely help me relax and feel more at ease."
Lighter and Less On Edge
"These gummies are a lifesaver on stressful days! They help take the edge off without making me feel drowsy or out of it. The ashwagandha and lemon balm really seem to promote a sense of calm and relaxation. I've noticed a significant reduction in my anxiety levels since I started taking them."
Calm, Not Knocked Out
These gummies are a lifesaver on stressful days! They help take the edge off without making me feel drowsy or out of it. The ashwagandha and lemon balm really seem to promote a sense of calm and relaxation. I've noticed a significant reduction in my anxiety levels since I started taking them.
Finally Held It Together
My anxiety has always been overwhelming, to the point where even small things would send me into a spiral. But ever since I started taking these gummies, I feel so much more in control. The real test came when my sister had a health scare — normally, I would have made myself physically sick from stress, but this time, I was actually able to stay calm and be there for her without completely unraveling. I can't even explain how much of a difference that made.
My Doctor Said Keep Doing Whatever You're Doing
Okay, these actually work! I was skeptical at first, but these gummies have become my little evening ritual. They help me unwind without knocking me out, which is perfect after a long, overstimulating day. The taste is fruity and fun (not too herbal or weird), and I love that they're vegan and packed with calming ingredients like ashwagandha.
I finally feel like ME again...
I was scared of taking ashwagandha — I didn't want to feel numb or detached from my emotions. But instead of numbing my feelings, I've just been way calmer than usual and managed to get more work done. The ingredients are clean and the gummies are just perfect — not too big.
Better Nights
I've been taking the gummies for a couple of weeks, and they genuinely help reduce my stress. I feel calmer throughout the day and sleep better at night. They taste great and are easy to chew. Definitely recommend if you want a gentle way to chill out.
What Others Like You Are Experiencing
What Others Like You Are Experiencing
93%
Felt the edge come off in the first week
GABA + L-Theanine
89%
Were sleeping deeper by week two
Lemon Balm
91%
Said their mood held steadier after 28 days
Ashwagandha
96%
Ordered a second pouch after finishing the first
Based on internal customer feedback survey of 12,247 respondents
What the next 28 days look like
Week 1
It settles
The change is quiet but real. Sleep gets deeper. The cortisol spike that used to hit before you were fully awake is softer. The mental chatter quiets. You feel lighter without quite knowing why.
Week 2 - 4
It shows up in your day
People around you notice. You handle the hard days without drowning in them. Focus holds longer. The stress still exists, you just stop coming apart underneath it. Your nervous system is settling into a calmer baseline.
One Pouch In
Calm is the default
Peace is where you sit now, not something you chase. You set limits without the guilt. You wake up steadier. This is the calm you were reaching for all along, and now it is simply yours.
Why this works when the others did not
Every botanical at the dose that actually does something. No proprietary blends hiding weak formulas. No fillers.
GABA
GABA is the brain's primary off switch — the inhibitory signal that tells your nervous system to stand down and quiets the mental chatter that won't stop.
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Quiets the racing thoughts directly
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Supports the nervous system's natural braking
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Eases the 3am wired feeling most anxious women know
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Most women notice it in the first 2 to 3 days
Ashwagandha Root Extract
KSM-66 Ashwagandha lowers serum cortisol over the weeks, moving your baseline off emergency mode. It works on the same nervous system the wine quiets, without the rebound that has you wired again by 3am.
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Reduced cortisol by up to 27% in clinical trials
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Stops the body treating normal moments as emergencies
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Builds a calmer baseline over the 28 days
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Effects compound, strongest at 30 to 60 days
Chamomile Flower Extract
Chamomile's active compound, apigenin, binds directly to GABA receptors in the brain, producing natural calm without sedation. You feel it inside the hour.
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Soothes an overactive nervous system
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Releases the physical tension you hold without noticing
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Eases anxiety without the drowsiness
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Fast-acting, felt within 60 minutes
Lemon Balm Extract
Lemon balm slows the breakdown of GABA in the brain, extending your natural calm and rebuilding what the day drained, especially while you sleep.
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Extends how long the calm lasts
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Improves how fast you fall asleep and how often you wake
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Lowers anxiety scores in clinical trials
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Works overnight while the others work by day
L-Theanine
L-Theanine raises alpha brain wave activity, the state tied to calm, focused clarity, so you stay sharp instead of foggy and tense.
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Calm focus without sedation
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Smooths the jittery edge on coffee mornings
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Raises alpha brain waves within 30 to 60 minutes
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Keeps you clear, just without the white-knuckling
It Girl™ vsOther Supplements
See why thousands have chosen, and stuck with our daily peace gummies.
It Girl™ vsOther Supplements
See why thousands have chosen, and stuck with our daily peace gummies.
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It Girl™
Original
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Others
Knock-offs
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Takes the edge off within the hour AND settles cortisol over the weeks
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Full clinical dose: 600mg KSM-66, not the 300mg most use
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5 clinically studied botanicals in one gummy
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Third-party tested for purity, potency, and safety
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Non-GMO · Vegan · Gluten-Free · No fillers
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30-day money-back guarantee
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Clean Ingredients. GUARANTEED.
Non-GMO Verified
No Artificial Dyes or Preservatives
Third-Party Tested
GMP Certified Facility
Frequently Asked Questions
Find answers to common questions about our products, shipping, returns, and more.
Who is It Girl™ made for?
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The woman who could use the edge taken off and reaches for something to do it. Maybe that is a glass of wine, maybe it is just gritting through. It Girl gives you that calm, clear and steady, without the hangover or the 3am wake-up, so you can walk into the meeting, the dinner, or the evening without bracing for it.
When should I take it?
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Whenever you need it. There is no required time. One gummy a day, taken when it serves you, in the morning before work, at your desk when the day catches up, before a dinner or a date, or at night to quiet your mind before bed. It is non-sedating, so it will not slow you down in the daytime, and it is small enough to keep in your bag and take on the spot.
Do I have to give up my wine?
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No. This is not about quitting anything. Have your glass on the night out if you want it. It Girl is here for the calm you were really after on the regular nights, the edge off and the wind-down, without the next-day cost. A lot of women find that once the stress underneath settles, they reach for it less on their own. No rule, no pressure.
Will it make me drowsy?
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No. It is melatonin-free and non-sedating. You get calm and clear-headed, not knocked out and not foggy. That is exactly why women take it before work or before a night out, not only before bed. You stay sharp, you just stop running on tension.
Can I take it with coffee, medication, or other supplements?
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Yes. It works alongside your normal routine. These botanicals support your nervous system through natural pathways, they do not interact with stimulants or drug pathways. As always, check with your doctor if you have a specific medical concern.
How fast will I feel something?
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The edge-off actives, GABA and L-Theanine, work within the hour, and most women notice a quieter mind in the first few days. The KSM-66 Ashwagandha builds over the 28 days, bringing the cortisol baseline down. So you feel something fast, and it deepens with the pouch.
Why 28 gummies instead of 60?
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Because one gummy a day is the full clinical dose, 600mg of KSM-66 Ashwagandha, the amount actually used in the studies. A lot of brands split it into two smaller gummies so the bottle looks bigger on the shelf. One pouch is one 28-day cycle. One gummy, once a day.
Is there sugar in it?
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About a teaspoon. Less than a bite of dessert, and a fraction of what is in a glass of wine. Just enough to make the one gummy something you look forward to, not enough to think twice about.
What does it taste like?
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Berry Blossom, strawberry and blueberry and raspberry. Soft, sweet, fresh. Women say it is the part they look forward to.
Is there a money-back guarantee?
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Yes, a full 28-day pouch to decide. Not working for you? Email us, full refund, no questions. Fewer than 1 in 100 women ever ask, and we want you to feel completely safe starting.
Where is It Girl™made?
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Every pouch is made in a GMP-certified, FDA-registered facility and third-party screened for purity, potency, heavy metals, and microbial safety before it ships. No shortcuts, no fillers.